MERCHANDISE & PRESS GALLERY

by Nick Cooper © 2005-2006

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5 May 1934 Picturegoer Magazine - "British Films" Supplement

Possibly one of the earliest hints for film audiences of the production of Things to Come. Both covers were essentially a trade advert for London Films, with Wells noted on the front as being among, "DIRECTORS, AUTHORS and PLAYERS who are making FILM WORLD HISTORY", while the back has a photograph of HG and gives the title of the film as "THE SHAPE OF THINGS TO COME". Despite the latter, the Supplement contains an interview with Alexander Korda at Elstree, in which CA Lejeune follows a comment about witnessing the shooting of The Private Life of Don Juan with: "Near by the H. G. Wells fantasy Whither Mankind? was in active preparation." Elsewhere in the Supplement, a list of films then being made includes: "Whither Mankind? - by H. G. Wells. (In production.)" Unlike other London Films productions in the list, though, no director or cast details are noted. [Original in the author's collection]

September 1935 Cressett Press Film Story

The rare jacket for the original British hardback edition of the Film Story - Wells' book version of the script - which appeared in  September1935. The designer of the jacket was E McKnight Kauffer, a well-known contemporary graphic artist, whose work is still collectable in its own right:

October 1935 The New Nash's Pall Mall Magazine

At the same time as the hardback publication of the Film Story, this magazine featured "THE STORY OF THE FILM," accompanied by illustrations by Mackinlay and "Zec." In fact, this was actually the complete text of the Cressett Press edition - bar Wells's introduction - spread over 20 pages. Costing only a shilling (£2.70 in 2002 prices), this was essentially a cut-price alternative to buying the hardback, and as such does raise questions about Wells's motives in publishing the Film Story in the first place. The same magazine also printed the Film Stories for The Man Who Could Work Miracles and the unmade The New Faust in January and December 1936 respectively. [Author's collection]

NOTE: Links on images 4-through-8 are to illustrations only, and not the full text pages.

29 September - 27 October 1935 This Week Magazine

Billed as "H.G. WELLS' New Serial," and vividly illustrated, this again was the complete text of the Cressett Press edition - bar Wells's introduction - spread over five weeks of the magazine section of the Indianapolis Sunday Star newspaper (it was almost certainly syndicated in other publications). This predates the American publication of the book by the Macmillan company (see below), and - along with the The New Nash's Pall Mall Magazine version noted below - as such raises questions about Wells's motives in publishing the Film Story in the first place. [Much decayed originals - formerly owned by SF aficionado Forrest J. Ackerman (FJA) - in the author's collection]

NOTE: Links are to illustrations only, and not the full text pages.

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October 1935 Macmillan Film Story

In contrast with the British edition of the Film Story, the American version - slightly larger at 5¾ x 8½ inches - came in much less striking packaging. Reputedly a variation was also produced containing stills from the film, although considering the production timescale, it may have been a reprint. [Original in the author's collection]

23 November 1935 The Illustrated London News magazine

Single page photo-feature concentrating on the futuristic 2036 segment. [Original in the author's collection]

Photoplay Studies - Volume II, Number 4, April 1936

Part of a series of study guides aimed at American senior high school students, published by Educational and Recreational Guides Inc., of Newark, New Jersey. It includes a brief synopsis of the film, and suggests lines of discussion relating to a surprisingly wide range of aspects of the film, illustrated with eight stills from the film or its production. [Original in the author's collection]

NOTE: A full transcript of the text of in preparation.

1936 Screen Pictorial Summer Annual

Although the film premiered in February 1936, this magazine - presumably appearing around four months later - featured a two-page photo montage spread, as well as a single-page advert. Significantly, both feature Margaretta Scott as Rowena, which again raises questions over exactly when her only scene as this character was dropped. [Original in the author's collection]

1939 My Favourite Part cigarette cards

Two of a set of 48 cards published by Gallaher (now best known for then Benson & Hedges and Silk Cut brands), one of which came free in every packet of 20 cigarettes. Each 1½" x 2½" (37mm x 63mm) card featured a richly coloured artwork rendition of an actor or actress in their chosen favourite role, as explained in brief text on the reverse. Both Raymond Massey (card 7) and Margaretta Scott (card 41) elected for Things to Come, being represented as Oswald Cabal and Roxana respectively. Sir Cedric Hardwicke also appeared in the set, but as Charles II from the 1934 film Nell Gwynn. [From the author's collection of the original full set of 48 cards]

Super-8mm cine film

Aside from the already-documented Walter O. Gutlohn 16mm print available for domestic purchase, at least one Super-8 copy of the same version of the film was subsequently released by Niles Film Products Inc. This was most probably in the 1970s or 1980s, since Super-8 was not introduced until 1965 and its use declined after the advent of home video systems in the late-1970s. The full feature version of the film comprised six 400-foot reels in a plain cardboard box, while a somewhat roughly-edited "digest" came in generic Niles packaging. [Both author's collection]

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1975 Gregg Press Film Story

The only "modern" printing of the Film Story, the text of this edition is a exact photographic reproduction of the Cressett Press original, although the dark green binding was different, and it lacked Kauffer's evocative jacket. It did, however, include new introductions by George Zebrowski and Allan Asherman, and sixteen b/w photographs from the latter's collection. Generally, critiques of Things to Come either assess it as an adaptation of Wells's original The Shape of Things to Come novel, or else analyse it as part of the science fiction film genre, and this was essentially Zebrowski's approach. Asherman, on the other hand, was probably the first writer to contrast the script in its Film Story form with the extant footage (almost certainly the Standard Print, since he make's no mention of the Gutlohn version's "Banquet Scene," which is not in the Film Story), and to systematically highlight what was missing and how it changes the emphasis of the narrative. [Author's collection]

1995 Things to Come by Chritopher Frayling (BFI Film Classics series)

The definitive account of the making of the film, with particular attention to its design in relation to the then-contemporary modernist movement. "Things to Come," Frayling succinctly notes, "is to modernism as Blade Runner is to Post-modernism." [Author's collection]

RETURN TO THINGS TO COME INDEX

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